UAN: 042-111-111-493 Email: info@rafigroup.com

About Us

Why Rafi Group

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Rafi Group

is regarded as one of the most visionary and innovative premium development brands in Pakistan. Led by Mr.Imtiaz Rafi Butt, Executive Chairman and CEO, Rafi Group works with the country’s most respected architects, specialty consultants and contractors to create iconic properties – both commercial and residential – that push the limits of what is possible.

 

Rafi Group is a privately held real estate development and the service related company established in 1978 and headquartered in Lahore, Pakistan. It is considered as the most innovative, successful and premium development brand in Pakistan.

Rafi Group undertakes investment, development and asset management across a broad spectrum of property assets, providing sustained value and tangible, measurable benefits to all stakeholders involved, including shareholders, buyers and the community.

Rafi Group’s experienced and multi-disciplinary team is the best in the industry. They have the unique capability of identifying and capitalizing on real estate, retail, hospitality and leisure sectors in Pakistan when and wherever they exist.

Our projects invent the future, define lifestyles and create exciting opportunities for our customers.

VISION

Rafi Group’s Operating Principles

Rafi Group incorporates international best practice in its planning, operation and execution strategies. Based on the foundation of key operating principles highlighted below, Rafi Group aims to realize its vision of becoming a leading property developer.

Key Strengths

  • Meticulous Planning
  • Highly Skilled Workforce
  • Best consultants and partners
  • High-quality execution and iconic design

STRATEGY

Key Strategy Principles:

  • Applying the best practices and corporate governance discipline
  • Working with highly qualified, lean management teams and outsourcing, guiding and controlling support and delivery functions
  • Applying thorough investment analysis and balanced, risk mitigated strategies
  • Working with top notch consultants and specialty service providers
  • Exploring and implementing horizontal and vertical integration, using spin-off opportunities, diversify geographically

MANAGEMENT VALUE CHAIN

Business Planning And Development

  • Market Research
  • Opportunity Identification
  • Feasibility Analysis
  • Highest-and-best-use Analysis
  • Land Acquisition
  • Legal Due Diligence/ Review
  • Product Development
  • Marketing and Sales

 

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